This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). Basically, these are terms that tend to “show up” next to your target keyword. In my experience, this is tough to do if your content is already written. And if that happens often enough, Google will downrank you for that keyword. When someone’s scanning Google’s first page results, they rely largely on title tags to figure out what they should click on.
The world’s most accurate SEO data.
So I should be able to get at least a handful of the same links they have. Unlike graphs and screenshots, blog post banners serve no practical purpose. I don’t know about you, but I have a hard time picturing 27.8 billion anything. These work so well that I try to include at least one chart in every post. In fact, here are 4 types of visual content that are super easy to pull off. That’s why I invest a lot of my marketing budget into content design.
Should marketers use SEO or SEM?
We cannot emphasise the importance of relevant content enough when it comes to SEO. This is probably the most important criterion of all when it comes to improving your search rankings. When a user types a search query into a search engine like Google, the search engine looks at millions of entries to show the most SEO Anomaly relevant search results in decreasing order of relevance. They have their own algorithms of how they do it and those often keep changing. Good SEO for your website increases the likelihood that a search engine will rank your content higher than others.
- Internal linking is one of the easiest SEO best practices to use.
- For businesses that want to bring in expert help selectively, hiring freelancers can be a reasonable solution.
- They also consider social signals collected on different brands across social media platforms, review sites, and referral links placed on other high-authority websites.
- Make sure these are accurate on your Google Business Profile and other websites that are relevant to your business.
By driving more organic traffic and leads, SEO can contribute to a brand’s revenue growth and bottom line. This is quite common for small to medium businesses that maybe don’t have the resources to invest in a long-term SEO marketing strategy. It can also be quite difficult to convince stakeholders and decision-makers of the importance of SEO because it is not easily tied to specific financial numbers. Additionally, many people might not really understand what SEO is and how it can successfully help a business’s online presence. In addition to linking to your homepage in social media profiles, you should also be regularly sharing your blog posts with your feed.
If the title tag is your page’s headline, the meta description is the one-line summary enticing people to read on. Title tags are one of the main ways that Google can understand what your page is about. You want to make sure that the main keyword you want to rank for is in the title tag. It’s better to have a few links from good sites that are relevant to yours, than loads of junk and irrelevant links just for the sake of it. Using WordPress as your CMS is like giving yourself a head start when it comes to creating a search engine friendly website. There are a few SEO plugins that do the heavy lifting for you, so you don’t need to worry about breaking anything.
The quality of your link profile directly correlates with your rankings. The best practice is to place the focus keyword near the beginning of the title tag. A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. If your blog content area width is 800px, it is an overkill to use 2500px-wide images. One of the most common “mistakes” I see is that people don’t make their headlines clickable, especially when it comes to blogs. If it contains the focus keyword, you let Google know what the page you’re linking to is about.
Specifically, you want to set up an SEO-friendly site architecture. In fact, tools like Screaming Frog exist for people that want to run DIY audits. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles. For example, you might have seen this voice search SEO study that we published on the Backlinko blog a while back.