AI SEO is important because AI usage is growing, with 1 in 10 U.S. users using AI first for online searches. While traditional search engines like Google still dominate search experiences, the growth of tools like ChatGPT is unprecedented. Claim and optimize local listings like Google Business Profile and Bing Places. Besides linking to your website, these listings will help demonstrate to search engines (and users) that your business is genuine. Help search engines and users navigate your site with internal links.
Keyword Research (Target leads and revenue — not just traffic.)
But if you want to get the most out of internal links, I recommend implementing these tips. If enough people bounce from your site to the search engine results, this tells Google that your result didn’t give that searcher what they were looking for. Improving your site’s user experience (UX) can, directly and indirectly, help with your SEO. I try to write title tags that are interesting, compelling and push people to share. When lots of people click on your result in Google, you can find yourself with higher rankings for that term.
Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you. “The goal is to credit SEO for its sales assists; if SEO brings traffic to the site, your retargeting campaign and email marketing might convert them. You can identify content that’s part of the buyer journey with the segment overlap,” says Ashbridge. “When you update these settings, you will likely see much different data, opening additional keyword strategies due to a lack of competitiveness within that geographic market,” Levy says.
- This is essential on large websites with hundreds of thousands of pages, Stoica notes.
- Our KeywordsFX tool offers a list of keyword ideas based on a starting keyword you provide.
- Now let’s say your website only occupies one spot in Google, with the rest occupied by competitors.
- Here’s a beginner-friendly guide on measuring conversion rates and click-through rates for SEO success.
- Instead, you need to make strategic updates if you want to see a measurable impact on your traffic and rankings.
This creates copies of your site on servers around the world so it’s always served from close to the user. If you find that speed is an issue, you can invest in a CDN later on. This will make our blog post more comprehensive and help us create high-quality content.
Keyword Research for Local SEO
If you want more accurate tracking, you’ll need a rank tracking tool like Ahrefs’ Rank Tracker. This alternative text also makes your images more likely to appear on Google searches, both in the Google images section, but also increasingly at the top of regular search result pages. Images are becoming more and more standard across Google searches, and the better your alt text, the more likely that your image will rank. Of course, if your site is getting exposure both from ranking for images as well as content, you are likely to gain more traffic.
This makes it a method of improving your SEO that can also improve your bottom line. Website owners have long thought Google uses user experience signals in its ranking algorithms. Brian added this to the site back in 2018, when people were just starting to talk about voice BHS Links search as a channel. Studies and original data are, therefore, great ways to build backlinks that help you rank higher and drive more traffic. Unless you’re writing about GSC specifically or want to send someone to a resource to “learn more,” there’s no compelling reason to link to our guide. Use Semrush’s Organic Research tool to highlight all the keywords you rank on page 1 for which currently have a featured snippet in the search results.
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for “charcuterie”, while others might search for “cheese board”. Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results. SEO specialists are in high demand as businesses spend money to generate leads through organic search traffic. Types of SEO services include local SEO, ecommerce SEO, and SEO audits.