Write high-quality, original, search-optimized content based on search intent. Consider why someone searches for a term, then answer those questions. I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks).
Gather Data
This strategy is less about links… and more about getting your content in front of the right people. I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs.
Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI.
Small business on-page SEO checklist
Of the three, inbound links are the most important for boosting E-E-A-T signals. High-quality, relevant inbound links, especially from authoritative and experienced sources, can help demonstrate your site’s expertise, authoritativeness, and trustworthiness. Businesses would include keywords in domain names to help them rank higher. This guide explores 13 essential on-page SEO elements, from E-E-A-T and keyword semantics SEO Anomaly to HTML tags and site architecture. It’s useful to start page by page when incorporating SEO into your site. Pick a webpage, then decide what you want to communicate, the target audience, and what you want someone to do after viewing the page.
Optimizing for Google’s featured snippets can make your content more accessible for voice search queries, aligning with the rising use of voice-activated devices. To assess a site’s mobile usability, you can utilize Google’s Mobile-Friendly Test and check for issues in the Mobile Usability section of Google Search Console. User Experience in content relies on the strategic use of multimedia elements. This includes optimizing visible content and the HTML source code of a page. In all CMS, by default, the title of a page is wrapped into H1 tags. All you have to do is mention some of the above words in your content (without doing keyword stuffing).
- For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo.
- Google’s core algorithm is designed to reward sites that provide a better user experience.
- Although it’s not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.
- In 2010 Google announced it would use website speed as an official ranking factor.
- Prices for on-page SEO services depend on several factors, including your SEO agency, SEO strategy, and more.
If you want easy access to all of your multimedia content, I suggest using SEOBoost’s content management feature that stores all your images in one place. You get unlimited access to creative assets and can organize and use them however you like. This article is your complete 101 guide to On-page SEO, what it means, why it makes a difference to search engine crawlers, and how to implement it in 2024. Google search algorithms have become more intelligent, and besides keyword relevancy in content, they are also looking for topic relevancy. The truth is, it is not the number of words that brings high rankings, but the fact that the long post usually covers the topic in the most comprehensive way. Yeah, well, “the longer your content is, the better your rankings are”.