SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly. Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction.
Integrated with search console.
- Then it gives you a suite of tools for monitoring, analysis, optimization, and reporting so you can grow and protect organic search traffic, conversions, and revenue.
- Google primarily uses the mobile version of your site for indexing and ranking.
- Additionally our team will analyze coding errors, crawlability and accessibility along with analytics reporting to ensure you have the most up-to-date website possible.
- Well, we’re here to help you get the higher rankings, traffic, and conversions you desire.
- To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance.
- The tool gives you a customised step-by-step road map on exactly what you need to do to improve your content.
Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them. A key strategy is to analyze your competitors’ keyword profiles. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not.
Free SEO Tools
However, with large scale enterprise websites, URLs are often dynamically generated. There also may be dozens of authors adding new content to your website regularly. A professional enterprise SEO auditor reviews the existing URLs and identifies how to fix mistakes and optimize dynamic URL generation for future pages. We’ll provide you with a detailed SEO audit proposal, outlining your websites biggest SEO challenges and solutions to fix them. If you have a current website but are unsure of how the website is set up to perform for SEO, it may make sense to have an SEO audit completed.
In this case, you can use structured data to tell Google which text is the ingredients, cooking time, calorie count, and so forth. Since Google best understands digestible content format, the presence of structured data is your chance to get into rich snippets. As you know, Google has fully switched to mobile-first indexing. So, mobile-friendliness bears paramount importance for organic rankings.
If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized. Then, you should create an action plan to correct the issues and remove the penalty. I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your SEO Anomaly strategy.
Watch out for any sudden spikes in new, low-quality backlinks. This could signal that you’ve been attacked by spam, which could harm your SEO. If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests. Look for broken links, missing pages, and complex site structures. In this guide, I’ll walk you through five essential steps to maximize your site’s performance.